Marketing Diploma

Clarify, qualify and manage the factors that render a business successful from a marketing perspective. You will be able to apply strategies, address market issues and seize market opportunities for business advancement

Recognize different aspects of service provision, identify issues and develop strategies to manage, create, inform and provide answers to various stakeholder. You will be required to collect factual information and conduct research to design the appropriate service.

Explore different aspects of digital marketing offered through mobile technologies and the internet. You will learn how these new technologies affect traditional marketing practices as well as the available applications serving interactive marketing. Important digital topics will be discussed including; Search Engine Optimization (SEO), AdWords, social media, email marketing, digital marketing analytics, and inbound links. Traditional marketing tactics from different domains will be critically analyzed such as consumer behavior, brand and product management as well as pricing and promotions to support online strategies.

Manage market variables and consumer orientation. You will assess how client needs and requirements affect marketing strategies.

Develop the necessary tools to design a research plan, define sampling methods and analyze market collected data (qualitative and quantitative) are some of the key concepts you will learn in this course. These tools will enable you to implement the best marketing strategies for any organization.

Marketing communications strategy is essential to keep your product in the minds of targeted customers. For better understanding of communication techniques, you will learn about marketing communication theories and practices that will lead to build brand equity.

Many aspects of product management such as new product development and launch rates, product portfolio, extension of product-line, assessment of strength and weakness of products and consumer’s reactions to new products in a wide range of industries from a product or global context will be covered in this course.

You will understand the great value behind business relationships and business networking between suppliers, distributes, clients, and stakeholders. You will also learn how product value is created internally and through networks to better compete in the market place.

This interactive course will use live case studies to provide you with the essential tools and skills to conduct effective business research that identifies business related problems and develop ideal solutions.

Implement marketing principles to current social and environmental issues. You will also learn how to take advantage of frameworks to introduce positive social and environment behavior.

Brand management which includes assessing, developing, building and measuring performance as well as the effects of digital media on brands will be introduced in this course. The concepts of brand meaning and value as well as the impact of clients and other stakeholders on these will also be covered. The knowledge gained in this course is crucial to any marketer seeking advancement in their professional career.